It’s a good point because the cuts create closeouts.
And do we dribble vs. closeouts or do we drive vs. closeouts?
Do we want to drive the paint or dribble to the paint?
So it’s about asking questions: what do I want to do? What shots do we want?
And then you constantly ask questions and reverse engineer.
“Okay, but everyone says to do this, but that doesn’t make any sense to me. I guess I got to have some courage and go the other way. People are going to look at me funny!”
It’s okay. Because you know what happens?
Eventually, they all just copy anyways.









